When all is said and done, this is what every brand is craving for. Brand loyalists. These are the customers that really count and make a difference in a brand’s journey. And this is the customer share that every brand strives to achieve.
We understand the truth in this from our years of experience in the industry, and therefore, pride ourselves in crafting and devising rewarding and trustworthy loyalty programs for our clients. Programs that not only rewards loyal customers, but also, keep them engaged with the brand. This is what cultivates true brand loyalty.
Our loyalty programs are centered on 2 important elements:
- External Customers (Consumers/Partners)
- Internal Customers (Employees)
EARN & BURN
Our consumer or partner loyalty programs cover a wide range of activities that help our clients keep in constant touch with them.
- Ideation and structuring of the program, per client requirement
- Designing and creating landing portals or microsites
- On-ground support – POP/POS placement, Road shows, ISD Programs
- Partner Audits
- Program scheme and redemption mechanism
- Procurement, warehousing, logistics and reporting of program benefits/give aways
- Event management – Travel, food and lodging
Employee Engagement Programs
A brand’s employees are its true ambassadors that carry its image and attitude. This is where a brand outshines others and moves ahead in the game. And the concept is catching along fast in the Indian sub-continent.
- Developing theme-based programs
- Structuring program details and targets
- Employee counseling for better motivation
- Organizing off-site programs – Travel, food and lodging
Here are some of our loyalties programs strategically designed and successfully conducted for some of our esteemed clientele:
- Discounted movie tickets/vouchers – PVR, DT Cinema, BOOKMYSHOW
- Discounted electronic gift vouchers
- Discount coupons for cosmetics and apparel brands
- Exclusive Travel offers/discounts – MakeMyTrip, Yatra, GoIbibo
- Salon Tie-ups – Lakme, Grace & Glamour, Infinity
- Coffee Tie-ups – Barista, CCD, Costa Coffee
- Outlet Tie-ups – Dominos, Pizza Hut, Papa Jones